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Lugansk.RuA cross-border business integration platform cut short by the war

Lugansk.Ru was a large international project launched under a cooperation agreement between the governments of Moscow and the Lugansk Region of Ukraine. Built between 2012 and 2014, it was designed as a cross-border business integration platform powered by geolocation, interactive mapping, tenders, and intent-based connectivity. The project was nearly complete — until the 2014 war made its launch impossible.

A government-backed vision for cross-border business

At the very end of 2012, together with my Moscow partners, we began developing a project that became one of the most ambitious systems of that period — Lugansk.Ru, built under an official cooperation agreement between the government of Moscow and the government of the Lugansk Region in Ukraine.

For almost two years — 2012 to 2014 — the project became my world.
As a team lead, developer, and business manager, I worked at the edge of my abilities every single day.
At that time, it was the most complex project I had ever built.

The goal was clear yet immense in scale:
help people and businesses find each other across regions and industries.


A business-to-business ecosystem

The platform allowed companies to register, create profiles, specify industries, select their location, and publish:

  • 🟩 offers (what they had — coal, grain, steel, services)

  • 🟥 requests (what they needed — sugar, metal products, logistics, partners)

Businesses in other regions could immediately see relevant posts and respond.

Everything operated through an interactive regional map — a bold vision for its time and far more intuitive than dropdowns.
Users navigated opportunities visually rather than through static forms.

The platform functioned like a massive, structured business-focused Craigslist, but with government backing and real economic intent.


What the project revealed

The development of Lugansk.Ru exposed an important reality:

👉 Most businesses had websites — but very few actually conducted business online.
The platform aimed to bridge this gap, bringing genuine economic activity into digital space rather than merely digital presence.

It was a modest, but meaningful attempt to modernize cross-border business communication.


What lived on inside QRaway

Even though the project never launched, many of its ideas became foundational for QRaway:

  • 📍 Geolocation natively built into the database

  • 🗺️ Region-based sorting and spatial filters

  • 📊 Coordinate-level queries and mapping logic

  • 🔗 Structured discovery patterns between business entities

But one concept became especially transformative.


The birth of Intent Signals

Lugansk.Ru introduced a simple but powerful mechanic:

Raise a flag → show what you’re open to → let others connect.

This idea later evolved into QRaway’s Intent Signals, now used across two domains:

✔ Personal profiles — “I’m open to…”

  • 💬 conversation

  • 💘 dating

  • 🤝 partnership

  • 🎒 travel-buddy

  • 🎤 collaboration

  • 🌱 something new

✔ Business spaces — “We’re looking for…”

  • 📦 suppliers

  • 🚚 logistics

  • 🎨 design help

  • 💰 investors

  • 📣 marketing partners

  • 🛠️ contributors

  • 💡 ideas welcome

The DNA of this mechanic started exactly here.


The day everything changed

Right before the project was scheduled for presentation and approval — the 2014 war began.

In an instant, the entire political and economic landscape collapsed.
Cross-border cooperation froze.
All agreements halted.

I was told:

“Do whatever you want with it.”

And that was the end of Lugansk.Ru.

A nearly finished, massive two-year platform — gone overnight.


What remains

Lugansk.Ru never launched.
But it became a turning point.

It was the most complex project of that period, pushing my architectural, technical, and managerial skills further than anything before it.
QRaway later surpassed everything in scale — but the road to it began here.

👉 Lugansk.Ru was the peak of that era — and the foundation for what would eventually grow into QRaway.