PromoFM Where musicians and radio stations finally met online

A portal built for two worlds

PromoFM was designed as a bridge between musicians and radio stations. While it looked like a single site, it was in fact two tightly connected systems:

• 🎵 Musicians could create profiles, upload their tracks in MP3 format, and submit them for moderation. Once approved, songs entered the public library for discovery and airplay.

• 📻 Radio stations, registered through PromoFM, received curated digests, searched tracks by filters, and downloaded music directly for broadcasting.

Unlike open “upload-anything” platforms, PromoFM relied on editorial moderation. Every track was reviewed, tagged, and approved by staff editors, ensuring both quality and trust.

Innovation in media libraries

Behind the scenes, PromoFM introduced a key innovation: media objects linked to users. A track wasn’t just a file — it carried metadata, ownership, moderation history, and listener statistics.

This design principle — objects as first-class entities — became the structural DNA later powering QRaway’s object-driven engine. What began as “songs with tags and owners” eventually grew into a system where any object (QR code, product, or media) could live, link, and interact across projects.

Technology and custom workflows

Though built on the Deridex Core, PromoFM demanded brand-new workflows:

• 🛠️ Exclusive moderation tools with editorial feedback to artists.

• 📊 Analytics and tracking for every download by stations.

• 📬 Digest delivery system, pushing curated selections directly to radios.

• 🎧 User-bound media libraries, years ahead of their time.

The CMS and CRM modules came from our ecosystem, but the flows of interaction — artists ↔ editors ↔ radio stations — were created entirely for this project.

Legacy that still plays

PromoFM launched in 2012. Despite ownership changes in 2022, the platform is still online and functional. Unlike experimental projects, it wasn’t a proof-of-concept — it was a real, working model that has sustained itself for over a decade.

For Deridex, however, its meaning goes beyond longevity:
👉 PromoFM was the last project ever completed by Deridex in Russia.

After its launch, I made the decision to close the studio’s operations in Moscow and move to Canada.

In that sense, PromoFM stands as both an ending and a beginning: the closing chapter of the Deridex Studio era, and the conceptual seed of what would later evolve into QRaway.