Bringing a Korean industrial brand to the Russian market

A Korean brand in Russia

In 2010, we built the Russian site for BOOSTER, a Korean company with more than 30 years of history in vacuum hot-water boilers.

Our role was to adapt the global brand’s presence for the Russian market, while meeting the strict requirements of the parent company.

This was not just about translation — it was our first encounter with true digital localization.

Features and highlights

• 🌍 Localized brand portal, presenting BOOSTER’s flagship products in Russian.

• 📦 Selective content adaptation: key “reference” product pages were fully translated and aligned with Russian standards.

• 🧩 Deridex Core CMS integration, though used mostly as a lightweight corporate platform.

• 🎨 Design adaptation, transferring BOOSTER’s global identity into a Russian-language interface.

Why it mattered

BOOSTER (2010) was not just another corporate site. It became:

• ✅ A test of how our Core could bridge global companies and local markets.

• ✅ Proof that we could work within tight overseas brand requirements.

• ✅ One of our first real steps into international partnerships.

👉 While the site itself lived quietly, it marked a milestone for us: BOOSTER introduced us to the world of localization projects — an area we continue to expand and deliver in today, as part of QRaway-driven initiatives.