Bringing a global brand to the local market
A global brand, localized — and the birth of full multilingual
In 2010, we developed the Ukrainian brand site for Clarion, the Japanese car audio giant.
It looked like another brand project within the TchernovAudio ecosystem — full catalogs, dealer maps, registration forms — but it became a turning point for our Core.
Until then, we managed multi-market sites by building them separately: Russian, English, Ukrainian…
With Clarion we hit the wall — and decided: no more fragmentation.
Features and highlights
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🎨 Custom design and programming for Clarion’s Ukrainian dealer.
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📦 Full product catalog with descriptions, specs, and pricing.
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🛠️ Product registration form for authorized users.
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⚡ Flash gallery with randomized elements.
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🗺️ Dealer map, shared across the entire TchernovAudio ecosystem.
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🌍 Full multilingual support, switched on right after Clarion, unifying Russian, Ukrainian, and English sites under one Core.
Why it mattered
Clarion wasn’t just another brand portal. It was the moment we realized that multilingual had to be native in the Core.
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✅ Instead of managing parallel builds, one system now powered all languages.
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✅ Updates flowed instantly across Russian, English, and Ukrainian versions.
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✅ It set the stage for scaling beyond post-Soviet markets in the years to come.
👉 Clarion (2010) marks the birth of full multilingual in our Core — a feature that lives in QRaway today, as naturally as content itself.