TchernovCableA pure brand showcase inside the Tchernov ecosystem

TchernovCable (2011) was a unique brand site built as a presentation-only showcase, fully integrated into the TchernovAudio ecosystem.

A brand site without the store

In 2011, we built a dedicated site for TchernovCable — one of the flagship brands of TchernovAudio.

Unlike other brand sites in the ecosystem, this one was designed as a pure presentation resource.

🎨 Unique brand-driven design, created exclusively for TchernovCable.
🛒 No store inside: products were displayed as catalog items, but purchases redirected to the TchernovAudio shop.
🔄 Full integration with the Core: product data, updates, and content flowed seamlessly from the shared database.
🌍 Part of the Tchernov ecosystem, yet fully recognizable as an independent brand URL.

Not every brand site needs to be a store.

TchernovCable (2011) showed that brand presentation could live independently while still being tied into the unified Core.

It was both a marketing tool and a technical experiment — and it worked:

✅ The site lived for five years, proving the durability of the concept.
✅ It reinforced the flexibility of the ecosystem: a brand could choose presence without duplication.

👉 TchernovCable (2011) became a true brand showcase, built for recognition, not transactions.