Digital transformation of Russia’s leading tuning magazine

From print to digital

By 2011, Tuning Cars Magazine — the most popular and longest-running tuning magazine in Russia — decided it was time to move online.

Our task: build a digital platform that would carry the magazine’s authority into the internet age.

Features and highlights

• 📖 Full digital archive — every past issue available in PDF for download.

• 📰 Editorial publishing system — staff could post news, articles, and exclusive web-only content directly via our CMS.

• 📷 Photo & video libraries — not just illustrations, but a proper media bank.

• 💳 Online subscription with payments — readers could subscribe and pay directly through the site.

• 💬 Social integration — login and comments tied into Facebook and VK, boosting discussion around articles.

• 🔗 Forum connection — linked with the Tuning Cars community forum for seamless cross-traffic.

Why it mattered

This wasn’t “just a site.”

• ✅ It was the digital transformation of a print magazine, bringing decades of content into the web.

• ✅ It empowered the editorial team to run digital-first publishing, not just rely on print cycles.

• ✅ It proved the strength of the Deridex Core for media and subscription platforms, supporting large archives and real-time payments.

• 🤝 And it worked because of partnership: the project was part of a joint effort with Tchernov Audio, whose ecosystem gave the magazine a powerful distribution channel and direct ties to an engaged audience.

👉 Tuning Cars Magazine (2011) became a milestone in how traditional media embraced digital — and how business partnerships turned print into a thriving online platform.