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Business Vocabulary: Call to Action

A CTA is the moment you stop being shy

and tell the audience exactly where to go.

 

No clear CTA = people leave.

Weak CTA = people get confused.

Strong CTA = people move.

 

A good CTA is simple, direct, and easy to follow.

No poetry. No metaphors.

Just an instruction with zero friction.

 

📱 “Click this.” — CTA.

💬 “DM me.” — CTA.

🛒 “Add to cart.” — CTA.

🔗 “Open the link — takes 10 seconds.” — CTA.

 

If you don’t tell people what to do,

they’ll do the one thing you don’t want:

nothing.

 

You don’t need a perfect post —

you just need a CTA that moves people one step forward.

 

❓ Are you actually using CTAs — or just hoping people guess? Share in comments.

 

♻️ Repost this if it saved you from vague endings.

🔔 Follow to keep the dictionary growing.