Friday, on the way home
A shopper finds your store
Friday, on the way home, they want something better than the usual. Your staff picks name the wine for tonight's dinner, and they stop by instead of the chain.
A website for your liquor store. We build it. You just say yes.
Tell us what you stock, what your staff love to recommend and when you hold tastings. In about 3 days you get a link to your finished draft, free. Like it? It goes live. Don't like it? You walk away.
$299 a year once it's live. Hosting and 3 branded QR codes included.
- Check your draft on your phone, between tastings
- Nothing goes live without your OK
Your draftReady in ~3 days
- What you stock
- Staff picks
- Tastings and events
- Hours and special orders
Cost of draft$0
You approve → it goes live
See it before you pay
One price. You only pay if you say yes.
- Free draftYour site, ready to look at in about 3 days
- Up to two rounds of changesTell us what to change, in plain words
- Your callSay yes and pay $299 a year, or say no and pay nothing
The draft is free. Billing starts only after you say yes.
After that, your site stays online and your QR codes keep working. New BC reds just came in? Post them yourself from the app. A few regulars who buy their weekend wine from you cover it for the year.
One simple price
$299per year
Less than $25 a month
- We design, write and set up your liquor store website
- Your selection: wine regions, craft breweries, spirits
- Staff picks and pairings, updated from your phone
- Special orders for weddings, parties and gift baskets
- 3 branded QR codes for receipts, bags and shelf talkers
Competing with the big chain down the road?
People don't come to an independent store for the lowest price. They come for the picks, the advice and the bottle they won't find at the chain.
- "Do you have this one?" calls Your selection online
- Tastings nobody heard about Events on your page
- No time to build a site We build it
- Paying up front Draft is free
Your selection, shown off
Wine by region, local craft beer, spirits and the rare bottles.
Staff picks and pairings
What your team is drinking this week and what goes with dinner.
Tastings and events
Saturday tastings, winemaker visits and holiday open houses.
Special orders
Cases for a wedding, gift baskets and hard-to-find bottles by request.
In a liquor store's month
Where a liquor store website actually helps
Planning a wedding
A couple orders the bar
They send a request for twelve cases and a few spirits with the date; you reply with suggestions and a price.
Saturday tasting
Regulars come back for events
Your tasting calendar is on your site, and the QR code on every receipt brings people straight to it.
Selection, picks and events
Your selection, your staff picks and what's being poured on Saturday
Nobody drives past the big chain to save two dollars. They come to an independent store for the bottle they won't find anywhere else, and for someone who'll tell them what to open with dinner. Your site should lead with that: what makes your selection yours, and who's behind the recommendations.
Show the selection without listing every bottle. Wine by region and style, the local breweries and distilleries you carry, the spirits you're proud of and a few rare finds. That's enough for a shopper to know you have what they like, and to come in for the rest.
Your staff are your edge, so give them a page. A few picks each week with a line on why, pairings for the season and what to bring to a dinner party. People come back for a recommendation they trust.
Weddings and parties are your biggest orders, so make them easy. A request form for the event, a gift basket or a case of something hard to find lands in your inbox with the date and the budget, and the order is ready when they arrive.
Your QR codes, included
Put your website on every bag, box and receipt
3 QR codes in your branding come with your site, ready to print. A phone camera is all anyone needs to open your page from one.
ReceiptsThis week's picks and the next tasting
Shelf talkersTasting notes and pairings, one scan away
Bags and gift boxesYour store comes home with every bottle
Social bios and chatsIn your bio, and as a picture card in a chat
A screen by the till or in the window?
A screen that recommends while people browse
Shoppers wander the aisles and wait at the till. A screen can show this week's staff picks, new arrivals from local breweries and the next tasting, with a QR code to the full list, so the advice keeps going when your team is busy.
- Staff picks, with a line on each
- New arrivals, from local breweries and wineries
- Tastings and events, dates and what's being poured
Most smart TVs with a web browser can show it, with no extra box. You change what's on screen from your phone, using the same photos and videos as your site, and a QR code on screen lets people book or save an offer on their own phone.
Compared
Where drinkers find a store today
Each of these brings a shopper now and then. None of them tells your store's story.
Google Maps listing
Good forBeing found nearby.
Leaves outHours and a pin, but not your selection or your staff picks.
Delivery apps
Good forOrders from people at home.
Leaves outFees, and your store becomes one logo in a list.
Good forShowing new bottles.
Leaves outEvents and picks scroll away by next week.
Word of mouth
Good forLoyal regulars.
Leaves outNewcomers still look you up before they come in.
Yours
Your own store site
Selection, staff picks, tastings and special orders, under your store's name.
How it works
Four steps. You only do the first and the last.
-
Tell us about your business
What you stock, your staff picks, your events and a few photos of the store.
A few minutes -
We build your free draft
Written the way people search: "wine store near me", "craft beer store". You get a link to open on your phone.
About 3 days -
You look, we adjust
Not quite right? Tell us what to change, the way you'd tell a friend, and we fix it.
Up to two rounds -
Say yes, or say no
Yes: you pay $299 a year and your site goes live. No: tell us why, and you pay nothing.
Your call
Before you say yes
What liquor store owners ask us
Can customers order online for pickup or delivery?
There's no shopping cart. They send a special order request and you confirm by email; if you deliver through an app, a button can lead there.
Do I need to list every bottle?
No. Categories, regions, local producers and staff picks are what bring people in. They'll find the rest on the shelves.
Can staff post their own picks?
Yes, from the app, with a photo and a line on why. It takes a minute.
Can we promote tastings and winemaker visits?
Yes, on an events page, and on the QR code on every receipt.
We carry a lot of local craft beer. Can each brewery have a spot?
Yes, a short section for each with their story. Craft beer fans love knowing who makes it.
Can the site show holiday hours?
Yes. People check before New Year's Eve and long weekends; set the hours from the app and the page is right when they look.
What if a full website is more than I need right now?
Then start smaller. The Digital Business Card is a single page with your photo, call and save-contact buttons and a QR code, for $99 a year. When you want more, you move up to a full site.
Can you get me ranked first for "liquor store near me"?
No one can promise a ranking, and we won't. What we do is build every page so search engines can clearly read what you do, your neighbourhood and how to reach you. Your Google listing and reviews do the rest.
What do I pay, and when?
Nothing for the draft. If you say yes, $299 a year from that day. A domain of your own (like yourwineshop.ca) is bought separately; everything else in the plan is included.
See your liquor store website before you pay anything.
Send us a few details. Your free draft is ready in about 3 days.
- The draft is free
- Up to two rounds of changes
- $299 a year only if you say yes
1999–Now
Building websites since 1999, and still in business. Today it's websites, QR codes and screens for trades and local businesses, with one goal: make it easy for customers to find you and call. QRaway is run by Anthony Albit, founder & CEO. Read our timeline →