SaaS experiments meet content hub

A bold redesign, a bigger idea

The 2009 version of our own studio site was more than just a facelift in black and green.

It was an experiment in how far we could push self-service and education for clients — while still keeping the human meetings that defined our way of working.

Features and highlights

• 💰 Pricing plans, carried over from the 2008 version, letting clients compare packages upfront.

• 🧮 Expanded cost calculator, where visitors could click through modules and extras to assemble their own project quote before talking to us.

• 📖 Glossary of web terms, explaining every module and feature in plain language — a real guide for clients making choices in 2009.

• 📝 Studio blog, covering design, development, and “real” project costs — mainly SEO, but with genuine reach at the time.

• 🎨 Striking black-and-green design, crafted to stand out and signal boldness in the crowded web studio market.

Why it mattered

Deridex 2009 was not about chasing a final formula — it was about iteration, reflection, and embedding lessons into our Core.

• ✅ Clients didn’t abandon meetings, but they came better prepared after playing with the calculator.

• ✅ The glossary really worked in 2009 — people learned and made smarter choices.

• ✅ SEO and the blog gave us reach and visibility beyond “just a studio site.”

• ✅ And every experiment — from pricing plans to calculators — fed directly back into our CMS, step by step.

👉 In hindsight, Deridex 2009 was less about “finding the perfect site” and more about using our own site as a lab — a place where the Core itself grew stronger with every iteration.