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Deridex Studio (2009) was a bold black-and-green redesign, combining SaaS-style pricing tools with a client-facing content hub of glossaries and blogs — a reflection point on the road to our Core.
The 2009 version of our own studio site was more than just a facelift in black and green.
It was an experiment in how far we could push self-service and education for clients — while still keeping the human meetings that defined our way of working.
💰 Pricing plans, carried over from the 2008 version, letting clients compare packages upfront.
🧮 Expanded cost calculator, where visitors could click through modules and extras to assemble their own project quote before talking to us.
📖 Glossary of web terms, explaining every module and feature in plain language — a real guide for clients making choices in 2009.
📝 Studio blog, covering design, development, and “real” project costs — mainly SEO, but with genuine reach at the time.
🎨 Striking black-and-green design, crafted to stand out and signal boldness in the crowded web studio market.
Deridex 2009 was not about chasing a final formula — it was about iteration, reflection, and embedding lessons into our Core.
✅ Clients didn’t abandon meetings, but they came better prepared after playing with the calculator.
✅ The glossary really worked in 2009 — people learned and made smarter choices.
✅ SEO and the blog gave us reach and visibility beyond “just a studio site.”
✅ And every experiment — from pricing plans to calculators — fed directly back into our CMS, step by step.
👉 In hindsight, Deridex 2009 was less about “finding the perfect site” and more about using our own site as a lab — a place where the Core itself grew stronger with every iteration.
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