Services, clients and seasons
How your services, clients and busy season work in your Space
Clients think about their accountant once a year. Make sure they find you when they do.
The person searching "unfiled taxes" at midnight and the owner looking for a "small business accountant" need very different first screens. So each service, from personal returns and corporate tax to bookkeeping and catch-up years, gets its own section saying who it's for and what working with you looks like. The right client recognises themselves, and the shoebox comes to you.
Say who you work with. Families, freelancers, trades, restaurants, farms, incorporated companies: the clients who see themselves in your Space call more easily, and the ones who don't fit stay away.
Your year has a shape. Open bookings early for tax season, say when you stop taking new personal returns, and change the front of your Space from the app when the rush is over. The busy months fill up before they start.
Plenty of people feel a bit embarrassed about their paperwork. A friendly page that explains how you work, what to send and that a few years behind is normal does more to win them than a list of credentials.