Deridex Studio SaaSA lightweight studio site with Flash and early SaaS-style experiments.

A living lab for experiments

In 2008, our studio site wasn’t just a portfolio showcase — it became a testbed for new ideas.

We gave it a lightweight design with Flash animations, but the bigger story was in how we approached client interaction.

Features and highlights

The site introduced a number of experimental features:

• 🎨 Flash-based design and interactivity, adding a modern look and feel.

• 💼 Pricing plans, an early attempt to productize services and simplify first contact.

• 🧮 Online cost calculator, letting visitors draft their own configuration and estimate pricing.

• 🔑 Client cabinet integration: from 2008 onwards, every client could access updates and communication directly inside their CMS admin panel.

• 🔄 Standard sections (portfolio, services, news, feedback) carried over from previous versions, but evolved.

Experiments with SaaS

This was our first real attempt to move in a SaaS-like direction:

• packaged pricing,

• self-service tools,

• and automation in client onboarding.

But the truth is simple:
👉 with the resources we had and the people we reached at the time, the idea didn’t resonate with clients.

They still preferred phone calls and face-to-face meetings.

Why it mattered

Not every experiment succeeded — but each one taught us something.

• ✅ We tried SaaS-style service models before they were mainstream.

• ✅ We learned where the market was (and wasn’t) ready.

• ✅ We built habits of testing bold ideas live, directly on our own site.

👉 The 2008 Deridex site stands as a marker of our willingness to innovate openly, even when the market wasn’t there yet.