A lightweight studio site with Flash and early SaaS-style experiments.
A living lab for experiments
In 2008, our studio site wasn’t just a portfolio showcase — it became a testbed for new ideas.
We gave it a lightweight design with Flash animations, but the bigger story was in how we approached client interaction.
Features and highlights
The site introduced a number of experimental features:
-
🎨 Flash-based design and interactivity, adding a modern look and feel.
-
💼 Pricing plans, an early attempt to productize services and simplify first contact.
-
🧮 Online cost calculator, letting visitors draft their own configuration and estimate pricing.
-
🔑 Client cabinet integration: from 2008 onwards, every client could access updates and communication directly inside their CMS admin panel.
-
🔄 Standard sections (portfolio, services, news, feedback) carried over from previous versions, but evolved.
Experiments with SaaS
This was our first real attempt to move in a SaaS-like direction:
-
packaged pricing,
-
self-service tools,
-
and automation in client onboarding.
But the truth is simple:
👉 with the resources we had and the people we reached at the time, the idea didn’t resonate with clients.
They still preferred phone calls and face-to-face meetings.
Why it mattered
Not every experiment succeeded — but each one taught us something.
-
✅ We tried SaaS-style service models before they were mainstream.
-
✅ We learned where the market was (and wasn’t) ready.
-
✅ We built habits of testing bold ideas live, directly on our own site.
👉 The 2008 Deridex site stands as a marker of our willingness to innovate openly, even when the market wasn’t there yet.