A fully branded site integrated into the TchernovAudio ecosystem

A brand site with its own identity

As part of the large-scale TchernovAudio project, we created a dedicated site for Hertz, the Italian car audio brand by Elettromedia.

Unlike the corporate portal, the Hertz site had its own unique design and brand-specific presentation, giving the impression of a standalone flagship resource — while still being powered by the same CMS core as the rest of the ecosystem.

Features and highlights

To deliver on the brand’s reputation, the Hertz site combined individual identity with the advantages of integration:

• 🎨 Unique design and branding, tailored to Hertz’s global image.

• 🛒 Direct e-commerce functionality, allowing customers to order products directly.

• 📂 Full product catalog, from overview pages down to each individual component and price.

• 📰 Extended content: brand history, articles, and media materials for a complete experience.

• 🔄 Full synchronization with the TchernovAudio ecosystem — products and updates appeared automatically from the central system.

Why it mattered

For us, the Hertz site proved two things at once:

• ✅ That we could deliver world-class brand sites with unique designs and rich content.

• ✅ That even such standalone resources could still be fully integrated into a larger multi-site architecture, sharing the same data and admin core.

👉 In other words, it was both a flagship brand project and a proof of scale for the TchernovAudio ecosystem.