Focal JMlab A premium brand site with Flash features and real-time communication
A premium brand site for Focal
In 2008, as part of the TchernovAudio ecosystem, we built the dedicated Russian site for Focal, the elite audio brand produced by Focal.JMlab.
The challenge was to present Focal as a premium, luxurious experience online — not just a product catalog.
Features and highlights
The Focal site stood out as one of the most advanced in the entire ecosystem, combining rich media, real-time tools, and deep integration:
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🎨 Premium design and brand storytelling, reflecting Focal’s elite image.
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📂 Comprehensive catalog: every product line, series, and component, with specifications and pricing.
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🎥 Flash-powered galleries, dynamically changing depending on the section being viewed.
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🗺️ Dealer map, also implemented in Flash, shared across all TchernovAudio brand sites.
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💬 Direct communication with product managers: customers could get answers in real time through the site.
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🔄 Fully synchronized catalog with the TchernovAudio database and online store.
Why it mattered
The Focal site became a flagship example of digital luxury branding within the TchernovAudio ecosystem.
It wasn’t just about listing products — it created an immersive experience, blending catalog, interactive media, and direct contact with brand representatives.
👉 For us, it was proof that our CMS and architecture could handle not only multi-brand data management, but also premium-level presentation and interactivity.
