A loyalty club experiment
In 2008, alongside the main TchernovAudio ecosystem, we developed Sound.TC, also known as Tchernov Club.
The site was meant to act as a customer loyalty hub, combining community, promotions, and exclusive benefits.
Features and highlights
The concept was ambitious: create a digital club around TchernovAudio products. To support this idea, the site included:
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🧭 Navigation hub with links to all brand sites.
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👥 Planned registration system for customers to join the club.
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🏆 Contests and promotions, encouraging interaction.
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🎁 Loyalty perks and privileges for registered members.
Why it mattered
Although the Tchernov Club never fully materialized — the client decided to abandon the concept after launch — the project remains a good reminder:
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Not every digital idea fits the audience.
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Experiments can reveal what works (or doesn’t) just as effectively as successful launches.
👉 For us, Sound.TC was a case of testing loyalty-driven community models long before they became a mainstream trend.
