A loyalty club experiment for TchernovAudio customers

A loyalty club experiment

In 2008, alongside the main TchernovAudio ecosystem, we developed Sound.TC, also known as Tchernov Club.

The site was meant to act as a customer loyalty hub, combining community, promotions, and exclusive benefits.

Features and highlights

The concept was ambitious: create a digital club around TchernovAudio products. To support this idea, the site included:

• 🧭 Navigation hub with links to all brand sites.

• 👥 Planned registration system for customers to join the club.

• 🏆 Contests and promotions, encouraging interaction.

• 🎁 Loyalty perks and privileges for registered members.

Why it mattered

Although the Tchernov Club never fully materialized — the client decided to abandon the concept after launch — the project remains a good reminder:

• Not every digital idea fits the audience.

• Experiments can reveal what works (or doesn’t) just as effectively as successful launches.

👉 For us, Sound.TC was a case of testing loyalty-driven community models long before they became a mainstream trend.