The short answer
Who in Victoria needs a website or a digital business card?
Pretty much anyone who works for themselves here, but some more than others. Victoria is BC's capital and calls itself the City of Gardens, and it lives on a mix you don't find in many places: around a million cruise passengers a season at Ogden Point, the government around the Legislature, Canada's oldest Chinatown, and more than 400 heritage-designated houses.
That mix shapes what your page needs to do. A tour operator has to look good to someone deciding on their phone, fresh off the ship. A painter in Fairfield has to show they know old wood and old windows. A baker at the Saturday market needs Saturday's customers to find them again on a Tuesday.
Below are the kinds of work in Victoria that could get the most out of a page like ours, and what each one would gain: more of the right people finding you, fewer questions before they call, and a QR code that keeps working long after the visitor has gone home.