Intex-OnlineAn e-commerce site with full marketplace integrations

Bringing inflatables online with marketplace sync

In 2006, we launched Intex-Online, an e-commerce site for inflatable furniture, pools, and accessories.

What started as a straightforward online store quickly became a showcase of deep marketplace integrations — something rare in the Russian e-commerce space at the time.

Features and highlights

• 🛒 Full-featured online store with catalog, product pages, descriptions, photos, and pricing.

• 🔗 Full synchronization with Yandex.Market — not just exports, but live data integration.

• 📤 Custom XML exports for Price.ru and Gorbushka (since no standard APIs existed yet).

• 💳 Built-in online payments, alongside traditional methods.

• 👥 Purchases possible for both registered and guest users.

• ⏳ Still operating today, proving the stability of its foundation.

Why it mattered

Intex-Online demonstrated how a typical e-commerce site could be extended into a multi-channel sales hub through marketplace integrations.

By combining full Yandex.Market sync, custom exports to other platforms, and embedded payments, it was ahead of its time in the Russian online retail market.

👉 This project became an early example of how our CMS could scale to complex e-commerce integrations — a capability still central to QRaway today.