FAQ and help pages that answer before they ask
Write down the questions people ask you every week, and answer them once on your site. Clients decide faster, and search engines and AI assistants can read the answers too.
- The questions you hear every week
- Clear answers in your words
- Easy for search engines to read
Why put an FAQ and help pages on your site?
Every business answers the same ten questions every week. How much does it cost? How long does it take? Do you come to my area? What do I need to prepare? Writing those answers down once, on your site, saves you hours and gives clients what they need at midnight, when you're not answering the phone.
Good answers also sell. A client who reads how a job works, what it costs and what to expect arrives calmer and readier to say yes. The ones who wouldn't have been a fit find out before they call.
Questions and answers are also how people search now: they type the whole question into Google or ask an AI assistant. A clear question with a direct answer on your site is exactly the kind of text those tools pick up and show.
FAQ and help pages come with the Business Showcase. Short help articles fit in your blog, and you add or change answers yourself from your phone with the QRaway app.
Short help pages are also something you can send. A homeowner asking how to get ready for the job, a patient wondering what to bring, a client asking about care after the work: one link answers it properly, with photos if needed, and they can read it twice.
FAQ and help pages: from the Business Showcase plan up
-
Your card, online
Digital Business Card
$99/ year
One page with your buttons, request forms and photos.
Not in this plan -
Starts here
A full website about you
Business Showcase
$299/ year
More pages, a blog, a gallery, online booking and QR campaigns.
Included -
App, payments, newsletters
Video Hub
$599/ year
Video tours and walls, your own app with push, payments and newsletters.
Included
How to write an FAQ people actually read
Start with your phone log and your inbox. The questions are already there.
Use the client's words
"How much is a furnace tune-up?", not "Pricing information".
Answer in the first sentence
Then add the detail. People read the first line and decide.
Be honest about prices
A range, a starting price or what it depends on. "It depends" alone frustrates people.
Say what you don't do
It saves time on both sides.
Group the questions
Before, during and after. Or by service.
Link to the next step
An answer about pricing ends with a way to get a quote.
Keep it short
Ten great answers beat forty average ones.
Update it when things change
New prices, new areas, new rules. An outdated answer is worse than none.
Where do your answers live today?
Most businesses answer the same questions in all the wrong places.
On the phone
Good forA personal answer, every time.
Leaves outEvery call costs you ten minutes, and you answer while you're working.
In DMs and emails
Good forAnswering people who already reached out.
Leaves outYou type the same reply over and over, and nobody else ever sees it.
In Google reviews and comments
Good forResponding in public.
Leaves outScattered, hard to find, and not where people look for facts.
Nowhere
Good forSaves you writing time.
Leaves outClients guess, worry or go to a competitor who explained it better.
An FAQ on your own site
Write each answer once, in plain words, where clients and search engines can both find it.
Used by 86 professions in 24 industries
Questions about FAQ and help pages
How many questions should my FAQ have?
Start with the ten you hear most. Add more as new questions keep coming up.
Who writes the answers?
We draft them with you from what you tell us, in plain words. You check and correct them before anything goes live.
Can I add questions later?
Yes, from your phone with the QRaway app on the Business Showcase and the Video Hub.
Does an FAQ help with Google?
It can. Clear questions with direct answers are the kind of text search engines and AI assistants pick up. No one can promise rankings, though.
What's the difference between an FAQ and help articles?
An FAQ is short answers on one page. Help articles go deeper on one topic, like how to prepare for a visit, and live in your blog.
Should I publish my prices?
If you can, yes, even as a range. It's the question people ask most, and an honest answer builds trust.
Can I share guides as PDFs?
Yes, with the Video Hub you can share brochures and guides, openly or behind a short sign-up form.
Can the answers be in another language?
Yes, on the Video Hub. Each language gets its own pages.
Can I send an answer as a link?
Yes. Each help article has its own page and address, so you can paste the link into an email or a text reply.
How much is it?
FAQ and help pages come with the Business Showcase at $299 a year. Free draft first, and you pay only if you say yes.
See it on your own page before you pay.
Tell us what you do. Your free draft is ready in about 3 days.
- The draft is free
- Up to two rounds of changes
- From $99 a year, only if you say yes