Our first studio website experiment
In 2000, we launched AB Labs, our very first attempt at presenting ourselves as a web studio.
It was more of a self-promotion experiment than a polished brand, but it marked the beginning of how we started positioning our work publicly.
Key features of AB Labs
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🖥️ A simple Web 1.0 site with standard sections (about, services, portfolio, news).
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🎨 Early branding with a logo and design — raw, but serviceable for its time.
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📂 An unsorted portfolio featuring at least three of our completed projects.
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📰 A news section, though with minimal interactivity or updates.
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📌 Functioned online for some time as our official “studio site”.
Significance
AB Labs was not sophisticated, but it was a milestone: our first studio website.
It reflected the early web design era — static, minimal, and experimental — while giving us a place to showcase our initial projects and test what it meant to operate under a “studio” name.
