Our first studio website experiment

In 2000, we launched AB Labs, our very first attempt at presenting ourselves as a web studio.

It was more of a self-promotion experiment than a polished brand, but it marked the beginning of how we started positioning our work publicly.

Key features of AB Labs

🖥️ A simple Web 1.0 site with standard sections (about, services, portfolio, news).
🎨 Early branding with a logo and design — raw, but serviceable for its time.
📂 An unsorted portfolio featuring at least three of our completed projects.
📰 A news section, though with minimal interactivity or updates.
📌 Functioned online for some time as our official “studio site”.

Significance

AB Labs was not sophisticated, but it was a milestone: our first studio website.

It reflected the early web design era — static, minimal, and experimental — while giving us a place to showcase our initial projects and test what it meant to operate under a “studio” name.