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AB Labs Our first studio website experiment

AB Labs (2000) was our first attempt at a studio website — a simple Web 1.0 showcase with basic sections, early branding, and an unsorted portfolio.

Our first studio website experiment

In 2000, we launched AB Labs, our very first attempt at presenting ourselves as a web studio.

It was more of a self-promotion experiment than a polished brand, but it marked the beginning of how we started positioning our work publicly.


Key features of AB Labs

  • 🖥️ A simple Web 1.0 site with standard sections (about, services, portfolio, news).

  • 🎨 Early branding with a logo and design — raw, but serviceable for its time.

  • 📂 An unsorted portfolio featuring at least three of our completed projects.

  • 📰 A news section, though with minimal interactivity or updates.

  • 📌 Functioned online for some time as our official “studio site”.


Significance

AB Labs was not sophisticated, but it was a milestone: our first studio website.

It reflected the early web design era — static, minimal, and experimental — while giving us a place to showcase our initial projects and test what it meant to operate under a “studio” name.