Hardwood Living was a 2015 product catalog built as an online store with purchasing intentionally disabled at the client’s request. While small in scale, the project introduced true embedded video uploads into the system — a feature that later evolved into a core capability of the platform.
In 2015, I built another online store — or rather, a store-shaped catalog.
At the client’s request, all purchasing options were disabled.
No cart. No checkout. No payments.
I didn’t ask many questions; I simply built it the way they wanted.
But the result introduced something unexpected:
👉 a new system mode — “display only,” without selling.
A small detail, but it expanded the flexibility of the entire ecosystem.
This project also marked the beginning of something much larger.
Until then, video content in my systems meant the usual approach:
upload to YouTube
embed via iframe
and that’s it
Hardwood Flooring became the first project where video was uploaded directly through the admin panel — not linked, not embedded from elsewhere, but actually loaded into the system.
At that time, I didn’t have my own encoding servers.
But the idea itself was too tempting to ignore — the kind of idea that eventually becomes part of the Core.
This was the spark that later grew into:
server-side encoding
adaptive playback
unified media storage
integrated content pipelines across QRaway
The seed was planted here.
The site itself wasn’t large or complex.
But it mattered in two ways:
it introduced a non-commerce catalog mode,
and it kicked off the evolution of native video handling inside my ecosystem.
Both of these concepts now live inside QRaway in far more advanced forms.
Surprisingly, the site still works — modestly, quietly, but consistently.
A small project from 2015 that ended up influencing much bigger things later.
👉 Not every project needs scale to contribute something meaningful.
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